A DAY IN MY STUDIO!!!

TODAY I WANTED TO SHARE WITH ALL OF YOU HOW IS A DAY IN MY JOJO BEACH WEAR STUDIO & SHOWROOM, THE THINGS THAT I DO THE OTHER THINGS THAT I WISH I COULD DO .... AND WHAT GETS DONE AT THE END OF THE DAY!

IF YOU ARE A SMALL DESIGNER LIKE I AM, YOU ARE BASICALLY THE ONE WHO DOES EVERYTHING.... I COUNT WITH AN EXCELLENT AND LOVELY PRODUCTION TEAM THAT MAKE MY DAYS EASIER AND HAPPIER BUT I'M THE ONE WHO SEARCH FOR FABRIC, THE ONE WHO BUYS THE FABRICS, THE ONE WHO DOES THE BOOKS, SELL, BUY, CHECK FOR TAGS, HAND TAGS, THREAD AND MUCH MORE AND OF COURSE THE HEAD DESIGNER!! I TRULY LOVE WHAT I DO BUT I HAVE TO ADMIT THAT IT TAKES A LOT OF DEDICATION AND A LOT OF COURAGE TO LAUNCH A BRAND!

FIRST THING I DO WHEN I GET TO MY OFFICE IS TO CHECK EMAILS AND REPLY TO ALL OF THEM, AFTER THAT I START MY DAILY 2 HOURS OF RESEARCHING FOR NEW FABRIC SUPPLIERS AND IDEAS...AFTER THAT I SPEND ANOTHER HOUR SKETCHING, LOOKING FOR TRENDS , MAKING FLATS, CONCEPT SHEETS ETCCC.......

IT IS ALSO IMPORTANT TO CHECK THE REVIEWS OF YOUR PCS AND CHECK WHAT PEOPLE THINK ABOUT THEM...

IN THIS MOMENT WE ARE IN THE PROCESS OF DESIGNING A NEW HIGH FASHION COLLECTION WHICH WILL BE COMPLETELY SEPARATE FROM MY "CUENTOS DE VERANO" COLLECTION. THIS HIGH FASHION COLLECTION WILL BE OF COURSE MORE ELEGANT AND CHIC THAN MY REGULAR COLLECTION AND IT WILL BE SOLD WHOLESALE, IT WILL HAVE LOTS OF NEW ELEMENTS THAT I'M SURE EVERYONE WILL LOVE AS MUCH AS I DO.

I'M CONSTANTLY THINKING ABOUT WHAT I CAN DO OR ADD TO MY SUITS THAT MAKES THEM DIFFERENT THAN THE REST! I'M ALWAYS MIXING FABRICS AND WITH THE HELP OF MRS MARTHA ( MY PRODUCTIONS DIRECTOR) WE ALWAYS CREATE THE MOST AMAZING THINGS !!!

WE ARE ALSO CREATING GIRLS BATHING SUITS AND BABY'S BATHING SUITS, HAIR ACCESSORIES, JEWELRY, BEACH DRESSES, SKIRTS AND SANDALS! THAT'S RIGHT!! WE ARE ADDING THE COMPLETE LOOK TO THE BRAND! WAIT FOR THE NEXT COLLECTION YOU WILL FALL IN LOVE !!!

EVERYDAY IS A CONSTANT BATTLE TO GET MY NAME OUT THERE, EVERYDAY I WISH I HAVE ALL THE MONEY IN WORLD TO DO THINGS FASTER AND MAYBE HAVE STORES ALL OVER THE WORLD... EVERYDAY I GET FRUSTRATED, I GET HAPPY , I GET EXCITED BUT THE MOST IMPORTANT THING IS THAT EVERYDAY I'M A DAY CLOSER TO ACHIEVE WHAT I'M LOOKING FOR!!

HOPE YOU ENJOY TODAY'S POST ... I WILL BE POSTING PICTURES OF THE FABRICS AND SOME OF THE THINGS THAT WE ARE DOING IN MEDELLIN WHERE MY MANUFACTURER OFFICE IS...

STAY FOCUS!

XOXO

JODIE ABOUD